Indeed, beef has evolved. Thanks to Tru Life and Jim Jones.

Rappers, you now need more than slick punchlines to win battles in this era of nerdy stanisms and innanet amelioration. Sleep on the digital revolution at your own risk. While you're at it, keep in mind that images of The Game as a stripper, Diddy giving it to a man, The Game as a wig-rockin' homo thug, disgruntled ex-Roc-a-Fella employees as the Benchwarmers (below), among other landmark photo[shop] moments will grace hip-hop history books for a long time.

The damage is permanent.