As he proceeds, to give you what you...someone needs to snatch this guy's du-rag with the quickness. (Word to Rodney and Dallas Penn.)

Why all the promo frenzy for his new album? YouTube, Diddy TV, MySpace, Burger King, etc. Am I the only in utter confusion here? Do the south really have that much of chokehold on hip-hop that everyone feels like they need to over-promote their album to actually shift units? Or is Diddy trying to recover all the lettuce he lost by giving Jadakiss & co their publishing?

By the way, after several foiled attempts I was finally able to peep the watermarked copy of Press Stop that landed on my desk last week. Simply put, if you're looking up to anyone's album to bring New York (?) back, you wound up in the wrong lane. Side A is a bowl of cherries, but Side B will keep your forward button fully employed.

And just for kicks, here's the alleged ghostwriters' credits for Press Stop

Track 2. We Gon' Make It featuring Jack Knight
Written by Diddy & The Game

Track 4. The Future
Written by Diddy & Pharoahe Monch

Track 5. Hold Up featuring Angela Hunte
Written by Diddy & Pharoahe Monch

Track 7. Tell Me featuring Christina Aguilera
Written by Diddy & Royce Da 5'9

Track 8. Wanna Move featuring Big Boi, Ciara and Scar
Written by Diddy & T.I.

Track 19. Partners For Life featuring Jamie Foxx
Written by Diddy & Rick Ross


Video: Diddy in the studio with Nas and others. Nas says he pioneered bling or some shit. Is he back on the weed or what?