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Saturday, October 15, 2005 

MTV Buys iFilm for $49 Million

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Just as Apple Computer, makers of all things iPod were readying the launch of their unique iPod Video, MTV Networks were finalizing a deal to acquire online favorite for short footage, iFilm.
The $49 million purchase would help revolutionize video downloading as MTV, a division of Viacom plans to make downloadable versions of TV shows available online. While Viacom intends to utilize the deal as advertisement platform targeting the over 10 million net viewers that flood iFilm every month, video via the web could become more like music via the web in the near future. related news:

Apple Launches iPod Video

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In another effort to boost downloadable videos, Apple Computer has introduced yet another variation of the popular mp3 player - iPod Video. Yep, portable video. I see how this can help bolster the distribution of vids by independent artists. So now you can watch that MF Doom video that has eluded you since 5th grade, or (let's keep it real) your favorite Christina Milian video over and over on the long flight from LA to VA. Sounds good to me.

But there are a few downers to this new form of video pod casting. For a whopping $299 for a 30GB video iPod, and $100 more for a 60GB, this is one pricey product. Especially when you factor in the cost per video (from $1.99) via the new iTunes.
It's only graceful to admit that there are flaws in the iPod Nano, but what’s up with Apple CEO boldly stating that the Video iPod is a replacement for the old-fashioned iPod?

"The iPod has been a huge hit for us, so it's time to replace it," Apple CEO Steve Jobs.

Since when has it become a great marketing approach to refer to your product indirectly as outdated?

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