(Photos: via Joystiq)

Like I said in Clyde's comment section, I still can't believe NAACP and others fell for the plot. This was clearly Sony's free publicity ticket...a way to stirr up some controversial discussion. Still, that doesn't make it any less repulsive.

Here's Sony's weak defense:

"The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model. A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

Clearly pre-meditated.

Isn't it interesting how media outlets singled out the first image, and ignored the rest?
Forget racist, this ad is, in fact, 'hot and sexist.' (DallasPenn)

At least, no one's whining about the spoof: